March 09, 2004

They're Printed on Ouija Boards

From BBC NEWS | Scotland: Glasgow unveils 1.5m pound rebranding

The city of Glasgow has decided to 'rebrand' itself, but after spending 1.5 million pounds on the campaign, apparently the best they could come up with was 'Glasgow: Scotland With Style'. The slogan was picked by a narrow margin over the other main contender, 'Glasgow: Scotland's Obnoxious Uncle'.

The campaign aims to associate Glasgow with elegance, and focuses on the city's rich history of design, beginning with Charles Rennie Mackintosh, and ending with Charles Rennie Mackintosh. One advert reads: "Discover Mackintosh's Art Nouveau Masterpiece. It's called Glasgow." The ad continues: "No, we are not being ironic."

The campaign has also spawned the slogan: "Glasgow: The New Black", which in fact refers to Joe, a black man who has recently moved to Glasgow, doubling the black population.

Although some are optimistic about the new brand, some Glaswegians are not convinced. Said one man:

"One and a half million pounds! That's pure loads! 'Hink how many jellies you could fuckin' buy wi' that, likes!"

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