October 02, 2005

It Should Be Axed

Considering its marketing campaign focuses on how it will make women 'want' you more, I think Axe (Lynx in the UK) deodorant's newest variety is a little inappropriate:

As you can see, the can is adorned with an image of a giant blue spermatozoa, and the name of the fragrance is 'Conviction'; as in, "The prosecutors were hoping for a conviction in the sexual harassment case".

Oh dear.


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